User Experience Design and Strategy
Find me on LinkedIn
Senior-level Product Designer, focused on complex UX challenges, research, and intuitive journey design.
I design user-centred products by leading research, shaping strategy, and aligning cross-functional teams around clear UX goals.
Driving awareness of the value of user-centered design
Broad range of industry experience
I’ve worked with 14+ organisations over 15 years — from growing startups like Snugg to institutions like the Royal Mail. I’ve seen many different approaches, so I know what works to make a project successful.
User research at scale and in depth
I’ve conducted 1000s of user interviews across varied sectors, building an instinct for the patterns, pain points, and surprises that users bring — especially the ones that businesses don’t see coming.
Collaborative, embedded approach
I immerse myself in the team, culture, and customer context. By making user needs visible and tangible, I help teams co-create practical, human solutions that improve user satisfaction and deliver real impact for the organisation.
“Jo is one of the best UX specialists I have had the luck to work with over the years.
Smart, logical, pragmatic, creative, fast, collaborative, calm and solution-orientated”
—Ale Cabra, Director of Client Services at Rufus Leonard
I’m also a ceramic artist, making ergonomic, functional and durable work in my Brighton studio, aiming for the perfect cup of tea. Find me on instagram and my website, jominceramic.com .
Elegant teacups with modern glazes, handmade in Brighton
Side hustle