User Experience Design and Strategy
Find me on LinkedIn
I’m a skilled and experienced lead designer with a diverse background in agency, in-house, and startup roles. With particular expertise in ecommerce, I specialise in understanding complex logic behind systems and breaking these down into thoughtful, user-centred solutions – from luxury fashion and marketplaces to custom insurance plans and delivery tracking.
My approach to projects is collaborative and creative, working closely with the client team to understand the nuances of their business and customer.
Working with top UK brands
I’ve had the opportunity to collaborate with both startups and large organizations across diverse industries, including academic institutions, fashion retail, and delivery services. I’ve been able to work on innovative projects, working with cutting-edge technology and design-driven teams to solve unique challenges.
“Jo is one of the best UX specialists I have had the luck to work with over the years.
Smart, logical, pragmatic, creative, fast, collaborative, calm and solution-orientated”
—Ale Cabra, Director of Client Services at Rufus Leonard
I’m also a ceramic artist, making ergonomic, functional and durable work in my Brighton studio, aiming for the perfect cup of tea. Find me on instagram and my website, below.
Jo Min Ceramic ☕️
Side hustle